The initiative addresses several important issues related to death and grieving.

Firstly, death is often a taboo subject that people avoid talking about, which can leave those who are grieving feeling alone and unsupported. The initiative aims to break this silence by encouraging open discussions about death and providing a supportive community.

Secondly, many people who are grieving struggle with a lack of emotional support, which can make their grief even harder to bear. The initiative helps by creating support networks and organizing events to offer comfort and practical help.

Thirdly, in urban areas, people may feel disconnected from their community, especially during tough times like losing a loved one. The project works to strengthen community ties through various activities and events, fostering a sense of togetherness.

Additionally, healthcare professionals and caregivers who deal with death may not always have the support or resources they need to cope with their demanding roles. The initiative provides training and resources to help these professionals handle difficult conversations and support their own well-being. Finally, there is often a lack of clear information about end-of-life arrangements, which can add stress to those dealing with loss. The initiative offers resources like a guide on death-related topics to help people with practical aspects of planning and decision-making.