Life expectancy is increasing. The growth in needs leads to economic challenges as changes in tax levels do not reflect the increasing proportion of older people. The personnel supply is challenging as there is a high risk of shortages. The available skills must, therefore, be used in the best way and for the right tasks. With the help of proactive work, it is possible to work data-driven with new knowledge and tools. This way, the business can make a difference before the increased needs. The resources thus make greater use as they are invested in individuals with the greatest potential for improvement.